Book
Учебно-методическая разработка к учебнику “You’re in Business” by John Thomas French". Ч. 1. Активная лексика в упражнениях
Business Enlish practice tasks and texts for the development and mastering of Business English Vocabulary.
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
The capacity for transformation and advancement of the world economy itself by a group of countries belonging to the emerging economies has been a topic of intense discussion in world forums. Even as news of the losing shimmer of the emerging economies is being spilled to the world, this is where 80% of the world consumers reside, and, therefore, too important to divert attention from. The theme of the 2014 Annual Conference of the Emerging Marketing Conference Board hosted by Centre for Marketing in Emerging Economies of IIM Lucknow, supported by the Academy of Indian Marketing – Listening to Consumers of Emerging Markets is an eminent testimony to this important fact.
JAGDISH N SHETH, PHD
Emory University Founder, Academy of Indian Marketing
Forty years ago the analysis of “The Club of Rome’s” for the first time set the problem of the limited recourses on the world’s agenda. In 2004 the same authors conducted the recurring analysis showing that the global society has not only comprehended the problem but made attempts to resolve it more or less successfully. At the same time, the world crises of the last ten years demonstrated that the problem of sustainability is not limited to resources or ozone depletion. How can we think of a sustainable environment in a non-sustainable economy or society? Aren’t these two sorts of sustainability closely linked together? The answers could depend on many factors, among which we distinguish the influence of the corporations and managerial behavior on the modern world. So, the question is: How the corporations designed to be the pillars of stability and dynamic development influence on the sustainable development of the entirely society? This paper shows major fundamental trends of the corporal and societal development, the dynamic of the formation of the managerial class. We explore the internal contradiction of modern corporations, which in practice become (financial institutions in particular) a risk factor not only to their own stability, but also to the society as a whole. Our concept could lead to a more dynamic approach to corporate regulation. The solution to the problems described in this paper can be a key factor for further sustainable development as for corporations as well for the modern society.
The authors of this article compare the principles of financial (accounting) statements and its qualitative characteristics, provided by international and local accounting standards, assess their effect on the financial condition of the organization.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.