Политкорректность. Дивный новый мир
In this article detection of the manipulative potential of the concepts ‘tolerance’ and ‘political correctness’ are described on the example of federal and regional publications of the newspaper ‘Коммерсантъ’. Manipulative character of these social regulators is shown in the analysis of language means and ways of estimated interpretation by authors of newspaper articles with the paradoxical manifestation of tolerance and political correctness.
The article is centered around most topical issue of cultural meaning and social consequences of the global phenomenon provocatively labeled as “ The minorities’ uprising” by prominent Russian sociologist and political scholar Leonid Ionin. What appears to represent a counter-movement to “The masses’ uprising” so skillfully portrayed by Jose Ortega y Gasset almost century ago turns out to be as a-moral and prone to virus of “massovization” as it was typical to its historical predecessor. The author tries to explain this paradox by critical analysis of what he calls “theory of minoritization” elaborated by Leonid Ionin. Partial answer to the paradox may be found due to more explicit Ionin’s concept – namely, “identity staging”. In post-modern condition a classical order of construction of cultural forms based on representation of given social interest suffers complete reversal. Thus societal structure of late Modernity is being formed by multitude of minorities, each of which becomes a sort of exclusive “micro-mass”. Conception of “identity staging” explains as well why theory of “democratic transit” does not work within post-Soviet (relevant to post-Modern) social context.
The report features the experience of mastering the norms of political correctness in the English language by HSE students by means of creative assignments.
The published article is the result of the analysis of a fragment of the ontology of texts created in the political discourse of the Nizhny Novgorod region. The frame structure (actants) of the texts on the political topic is presented in the asrticle. The object of research is the slot "evaluation" (the tone: a fragment of thesaurus of assessment tools is taken and interpreted from the point of meaning, expression and political correctness).