Designs that change the world: English for Art and Design Students (В2—C1) = Дизайн, изменяющий мир: Английский язык для изучающих искусство и дизайн (В2—C1)
The paper Feathers, Fruits and Mallows: Extravagance in 1920s — 1940s Hollywood Costume Design focuses on unusual and over-the-top dress in classic Hollywood movies. Taking a detailed look at the factors behind this phenomenon, the paper also examines the importance of these costumes within the overall structure and plot of specific films. The author sets out by analysing the design of stage and performance costumes for 1930s — 1940s Hollywood musicals, pointing out in particular the influence of Broadway revue shows, primarily the theatrical revues of Florence Ziegfeld, Jr. In the second part of the paper, the author looks at the expressive impact of masquerade costumes in films. The aithor also examines the visualisation of the external transformation of female characters through changes in their external appearance, dress, and style. The paper then discusses the tendency towards symbolism in screen costume design, pointing in particular to the frequent use of animalistic imagery. Sexuality, the author argues, is often portrayed through the incorporation in dress and accessories of edible symbols, such as colourful fruit and berries, or pastries and sweets. The author concludes by stressing that the exaggerated imagery and spectacular effects in Hollywood costume design were not due merely to the specific plot of this or that film, or even to the evolving role of costume at this or that stage in the American film industry’s development. These visual images were also used to attract attention, to produce a vivid impression among the audience, and ultimately, to develop an almost sensory level of film appreciation through a focus on corporeality and fi ne detail in the costumes.
The paper presents improvement of a product through the application of Design for Excellence (DFX) tools for assembly, manufacturing and environmental protection that are incorporated into the commercial software Siemens Team center for Product Lifecycle Management (PLM). Complex database, that is a heart of every PLM software, allows easy access to all necessary data for DFX analyses starting from functional requirements, geometric CAD models, technology and process data related to the production system, and can be also used as a Knowledge Database (KDB) for collecting company's experience. On the other hand, a module for management of complex processes flows, such as proposals for design changes, evaluation, verification and modification of a new revision of the product, allows easy parallel work of all participants in the process with minimum drawbacks. Successful implementation of the research is done on the model of the mechanical bathroom scale, through the required number of iterations.
Students' internet usage attracts the attention of many researchers in different countries. Differences in internet penetration in diverse countries lead us to ask about the interaction of medium and culture in this process. In this paper we present an analysis based on a sample of 825 students from 18 Russian universities and discuss findings on particularities of students' ICT usage. On the background of the findings of the study, based on data collected in 2008-2009 year during a project "A сross-cultural study of the new learning culture formation in Germany and Russia", we discuss the problem of plagiarism in Russia, the availability of ICT features in Russian universities and an evaluation of the attractiveness of different categories of ICT usage and gender specifics in the use of ICT.