The publication is designed to introduce the basic elements of culture and intercultural communication, which affect the business interaction, and, as a consequence, the success of doing business. The authors examine in detail the differences between types of cultures, the features of verbal and non-verbal business communication, and also pay attention to the main aspects of virtual business communication. In addition, the publication focuses on possible problems and barriers of intercultural communication and suggests ways to solve the difficulties that have arisen. To effectively consolidate the theoretical material, practical questions have been developed for each chapter.
The textbook is designed for students and undergraduates studying aspects of business communication, corporate and mass communications, as well as business representatives interested in improving the quality of intercultural business communication.