e - Review of Tourism Research
ENTER2019 features cutting-edge research and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. Organized by the International Federation for IT and Travel & Tourism (IFITT), ENTER2019 takes place in Nicosia, Cyprus, from January 30 to February 1, 2019. This Special Issue includes 24 short research papers presented at the conference.
Tourism products’ variety engenders a correspondingly large number of approaches to their promotion. One popular angle for promotion, applicable in a handful of cities, draws on the destination's imperial heritage. However, the patterns of using the imperial theme for tourism marketing vary in different capitals. This study is the first in a larger project aiming to study the former imperial capitals (St. Petersburg, Istanbul, Berlin, and Vienna). Our overall goal is to understand, first, how city representatives and travel agencies narrate the “imperial” past and turn it into a competitive advantage for the city, and second, how tourists react to such narratives. To collect and analyze the data, we used web scraping and text mining techniques. In this article, we present the first results of our study using the case of St. Petersburg.