This paper seeks to contribute to the current discussion of world Englishes by showing how English is used in popular music reviews in Russia, a context that has not been addressed in previous research. Drawing on sets of textual and ethnographic data, we argue that English and Anglicisms contribute to the expressiveness and precision of musical reviews, enhance promotion of musical products and become part of the unique identity that ties Russian music fans together. We show how English evokes connections to global contexts in the local community and how Russian speakers use English resources creatively, adapting them to local needs and modifying English musical terms through Russian word-formation mechanisms, to make them more local.
The article is devoted to the development of innovative technology of creating Business English Course Book. This technology is based on cross-cultural approach to education of students-economists. The "scenario" principle of the textbook structure is described.