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Regular version of the site

Book

Всеобщая история рекламы: Учебник для бакалавров

Савельева О. О., Трубникова Н. В.
Editor-in-chief: О. Грозовская

This textbook is intended for in-depth study of the history of marketing communications by students enrolled in the educational direction "Advertising and Public Relations". It may also be of interest to university students studying the History of Communication, Communicology, Marketing History in other educational areas. The authors tried to present the history of advertising both as the history of a significant social institution, and as the history of a particular area of ​​professional activity. The textbook highlighted the main and additional texts, given the methodological apparatus for each topic. The textbook contains many illustrations.

Всеобщая история рекламы: Учебник для бакалавров