Всеобщая история рекламы: Учебник для бакалавров
This textbook is intended for in-depth study of the history of marketing communications by students enrolled in the educational direction "Advertising and Public Relations". It may also be of interest to university students studying the History of Communication, Communicology, Marketing History in other educational areas. The authors tried to present the history of advertising both as the history of a significant social institution, and as the history of a particular area of professional activity. The textbook highlighted the main and additional texts, given the methodological apparatus for each topic. The textbook contains many illustrations.
The paper describes how the market meets culture in modern Russian cinema through the technologies of product placement. Interpreting data of the expert interviews and using content analysis of modern Russian blockbusters, the author reveals peculiarities of product placement in contemporary Russian cinema. Commercialisation of domestic film production industry is also analysed.
product placement; российский кинематограф; реклама; коммерциализация культуры.
реклама, повседневная реальность, повседневные деятели, эффективность рекламы, культурные особенности, национальные особенности рекламы, типология культур М.Мид
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the brand identity of the city of Murmansk (2015) with the use of qualitative research methods: an expert interview with the designer of Murmansk identity.
Official and non.official social discourse of the death in the Soviet Union.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.