АНГЛИЙСКИЙ ЯЗЫК ДЛЯ ЭКОНОМИСТОВ (B1-B2) 2-е изд., пер. и доп. Учебник и практикум для академического бакалавриата
The article focuses on developing academic literacy in an English for Academic Purposes course. It reviews different approaches to teaching academic writing and shows that the "reading-to-write" approach might be the most effective one. The paper also identifies some difficulties that Russian students are likely to have due to a low level of native language academic skills and suggests ways to overcome them.
Abstract: skills and strategies which are in focus in an English for Academic Purposes course are described. The microskills and strategies to concentrate on in a Russian-speaking university audience are revealed. The outline of a lesson in which an abstract is produced is given.
The article presents the “Language Awareness” approach and describes its history and main principles. The paper explains why it is important to apply this approach to materials development. The samples of tasks designed according to these principles are provided, among them those from the “English for Academics” textbook. The authors explain the underlying methodology of the course. The results of the textbook piloting demonstrate the relevance and efficiency of the approach implemented in a course for post-graduate students, academics and researchers.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.