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Regular version of the site

Book

Ценовая политика компании

ИНФРА-М, 2018.
Шаш Н., Бородин А. И., Кокорев А., Фурсов С.

In the textbook problems of formation of price policy and the strategy of the company influencing the choice of a method of pricing are considered. The main approaches and methods of pricing used in practice of managing of the Russian companies are presented. Methodical and practical questions of pricing in the main commodity markets, price behavior of the companies and the state price policy are stated. The essence of the prices and their role in market economy are considered, the interrelation of development of market processes and pricing in the conditions of a market mechanism is shown. The textbook is intended for students of an economic profile of preparation and for the practicians who are interested in problems of increase in efficiency of price policy of the company

Ценовая политика компании