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Regular version of the site

Book

Strategic Innovative Marketing. 4th IC-SIM, Mykonos, Greece 2015

Switzerland: Springer, 2017.
Academic editor: K. Androniki, D. P. Sakas, P. Tomaras.

Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing Focuses on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice Contributions are written by scientists, researchers, and practitioners, with a special orientation in strategic marketing

Chapters
Strategic Innovative Marketing. 4th IC-SIM, Mykonos, Greece 2015