Strategic Innovative Marketing. 4th IC-SIM, Mykonos, Greece 2015
Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing Focuses on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice Contributions are written by scientists, researchers, and practitioners, with a special orientation in strategic marketing
This paper summaries the experience of a group of tutors making research-oriented seminar for masters’ students during the period of 2011–2015 years. For standard curriculum enhancement, the following methods were used: the balanced scorecard, subject-oriented approach for learning process modeling, e-learning platforms, virtual seminar concept, and many others.
In our research, questions about the legitimacy of using information that was posted publicly explored the features of the use of open licenses and other agreements for the to provide open content for e-learning in Russia. It was shown that the universities (in Germany, Russia, the United Kingdom, the United States, and France) considered the right to use the results of intellectual activity that was created by their employees in different ways. Emphasis is placed on the practice in Russia.
The article discusses the possibility of providing students with confidential information for e-learning. We have examined the legal regulation of the regime of trade secrets. There were shown the technical methods of protection and accountability for violations. The paper concluded that the need to adopt a number of legal norms, which specify the procedure for the use of confidential information in e-learning environment.
When an enrollee becomes a university student, he enters a new social group that is better educated and more highly cognitive than the one he was in at school. But as soon as he becomes a member of the higher-level cognitive group he is hardly able to adapt to new environment. This chapter deals with the questions of practical realization of coordination of social groups for increasing the level of their education. The prototype of a mobile application was developed under the concept of “smart education.”