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3rd Place Management & Branding Conference: Sustainability, Liveability, and Connectivity Conference Proceedings
By analogy with contemporary business practices, nowadays, city managers need to become “residents’ – centric”, as competition for residents and resources increases. The ultimate goal of such an approach is to boost the level of satisfaction with the city. Several researches raised the problem of city satisfaction conceptualization and measurement. To contribute to this discussion, we develop an assessment method, which takes into consideration subjective and situational nature of satisfaction. To test the method we have carried out an empirical research, employing the representative sample of the residents for a large Russian city, Perm. The results allow for the illustration of the cumulative and hierarchical nature of city satisfaction, and, hopefully, contribute both to the theoretical aspects and practicalities of place management.
Purpose. This article addresses the question of how to identify product concepts of megacities as complex products that are simultaneously consumed and created by user groups with different preferences and behavioural patterns.
Methodology. We use empirical research to systematize heterogeneous descriptive data about the attributes of city districts and the everyday activities of their residents to further identify the key uses of the places in which they live. Classifiers are used as a tool to systematize city product technologies and uses. This tool was built deductively on the principle of morphological analysis (Zwicky 1969).
Findings. Ten distinctive product concepts of 12 Moscow districts and the city outside them were formulated as distinctive sets of benefits or district uses (needs satisfied and activities encouraged) offered to residents. The concepts yielded represent combinations of seven abstract types.
Originality. The paper proposes a new method for city product analysis which combines the advantages of the standardized (Kotler et. al, 1999) and narrative (Warnaby and Medway, 2013) approaches to place product and brand building. On one hand, this study expresses each of the city product concepts in terms of typical constructions, and, on the other hand, in contrast to previous studies, it fully reflects the distinctive features and specificities of the big city and its districts.
In narrative terms, much uncertainty still exists about the motivational and behavioural distinctions between city users as well as crucial differences in product concepts they share and the distinctive marketing strategies that satisfy them. The present study’s results demonstrate how consistent and inconsistent city use patterns can be identified.
Practical implications. We believe that the analytical procedure that we have developed is a much-needed supplement to the existing techniques that are used when shaping the product strategies of megacities. Identifying contradictory uses helps make product decisions that are appropriate to support all these uses concurrently.
The article deals with the currrent state of place branding in Russia. The author analyses key problems as well as particular cases basing at the marketing approach to place management. Prospective of co-development tourism and grobal brands is considered.
Proceedings of the 6th Corfu Symposium on Managing & Marketing Places organised by the Institute of Place Management, Manchester Metropolitan University, May 6th-9th, 2019.
The article is devoted to the problem of borrowing, reproduction of similar constructive and visual-graphical solutions, as well as plagiarism in the field of territorial branding, arising due to a number of factors and conditions of contemporary visual communication, as reflected in the work. This problem is relevant for the perception of visual identification of the target audience and has a direct impact on the existence of a visual brand-identification of the territory in a public space and marketing communications of the brand territory.
The work is devoted to the study of the main compositional, constructive and plastic techniques used in modern typeface brand identification of territories. The article deals with typology of font identity and its structural analysis in the context of the problem of empirical measurability of a work of art.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management