The objective of paper is process of human rights institutionalization in contemporary Russia with main attention to development of ombudsman institute at federal and regional levels. The main four direction of analysis of human rights institutionalization are formulated after short introduction into conception of universal human rights and its role in contemporary world: 1) the level of incorporation of human rights approach to the domestic positive law; 2) the level of inclusion of human rights conception into wide public discussion; level of development of domestic human rights structures, 3)governmental institutes, first of all, Commissioner for human rights (ombudsman) and 4) human rights NGOs. The subject of this text are the second and third from this directions. In the framework of second direction the reaction of human rights NGO community at the initiative of Mitropolit Kirill to establish orthodox understanding of human rights conception is analyzed. The main stages of ombudsman institute development as at federal, as at regional level are described and short sociological analysis of regional ombudsman community are realized. The peculiarities of the activities of three regional ombudsman offices – in Samara and Sverdlovsk oblast’ and in Perm’ kray are demonstrated in conclusion.