In this article, the author addresses the topic of bad cinema, referring to the basic concepts of aesthetic theory: the power and grounds of judgment. He comments on the need for researchers to investigate alternative cinema, beyond mainstream and art-house. The author aims to attract the attention of young humanitarians to bad cinema. The text discusses the following questions: When and how did discourse on alternative (bad) cinema appear in the Western public and academic spaces, within which themes in cinema studies are “bad films” typically studied, the grounds on which the subject makes a judgment of taste, according to which a particular film is good or bad. Borrowing the concept of “heterotopia” from Michel Foucault, the author points out that although “heterotopias of bad taste” supposedly let “utopia of good taste” to remain “a measure of quality,” in fact they they imply that good taste is impossible.