The paper embrace the idea that the World's image is a stabilizing vector of the formation of dynamic regulatory systems in the actual development of human decisions and actions. Dynamic regulatory systemst are processively mediated by both cognitive and personal components, as well as interactions between them. The necessity of the integration of methodological principles of activity and uncertainty is discussed due to their potential for the development of concepts of the World's image, possibility in thinking, tolerance and intolerance to uncertainty and dynamic control of uncertainty.
In this article the results of empiric research of youth conspicuous consumption are presented. There were identified a group of “naive anti-consumerists” who ignore consumption as a social activity. It is stated that “naive anti-consumerists” has a lack of psychological recourses to promote the ideology of anti-consumerism. It is also supposed that the ideology of anti-consumerism is promoted by groups that are oriented on conspicuous consumption with “new content”.