The article describes the results of the research of perception of the domestic and foreign clothing brands by Russian consumers with various strategies of consumer behavior. The study involved 169 people of various ages (m = 24.5 years). Methods of research: a) the method of semantic differential for the analysis of the image of the brand, developed by F.N. Vinokurov; b) an adapted methodology for researching consumer behavior strategies. Based on the obtained results, it is concluded that there are specific features of perception of domestic and foreign brands by Russian consumers with different consumer behavior strategies: 1) the image of the Russian brand is more complicated, includes 5 factors, while the image of the foreign brand includes 3 factors; 2) 8 basic and three generalized strategies of consumer behavior of Russians are singled out, and the content of strategies differs from the content of strategies of foreign consumers; 3) the peculiarities of brand perception in people with different consumer behavior strategies are highlighted, and it is found that the perception of foreign brands is more closely connected with the strategies of consumer behavior than the perception of domestic brands; 4) brand image (primarily such parameters as “reliability” and “positivity” of the brand) is more significant for rational and impulsive consumers and to a lesser extent for brand-dependent ones. The obtained results can be used in the construction of brand communication, as well as a basis for further research of the mechanisms of perception of brands as objects of social cognition.
The review analyzes systematic studies of the psychological separation phenomenon. The high relevance of the study is outlined because it stays in addition to the vast range of works devoted to the personal identity. Major authors’ ideas, a theoretical model of separation presented for the first time, a description of the types of harmonious and disharmonious separation, a new look at family dynamics are marked. Special attention is paid to new facts in a little researched area of the relationship of adult children with their parents.
In work the possibility of an assessment of organizational culture of enterprise university by the model "A cube double C" of R. Goffi and G. Jones's is investigated. Selection of respondents consisted of 50 teaching staff of faculties of management and economy of the Nizhny Novgorod campus of Higher School of Economics: 31 women and 19 men; 5 professors, 27 associate professors and 18 senior teachers. Diagnostics like organizational culture was carried out by means of R. Goffi and G. Jones's questionnaire, studying of resistance to the changes which are carried out in higher education institution — by means of an author's questionnaire. In a research it is revealed that the Nizhny Novgorod campus of Higher School of Economics has communal type of culture that conforms to requirements of enterprise university; one of the psychological reasons of resistance of teachers to the changes which are carried out to the organizations is their discrepancy to the academic values; the weak organizational culture of a campus causes resistance to the carried-out organizational changes. The research has shown that the model of organizational culture "A cube double C" is the adequate tool of an assessment of culture of enterprise university
Objective. Estimating the prevalence of violence among children born in Russia in the 1980s, in the early 1990s and in the late 1990s using a retrospective youth survey.
Background. Assessing the prevalence of a child abuse is an unresolved scientific and methodological problem. There are disagreements in approaches to assess the prevalence of violence, in interpreting the results. However, the main problem is the problem of reliable measuring instruments. Many studies show a wide variability in estimating prevalence and even in compared parameters; even greater discrepancies arise when it comes to identifying the factors and consequences of child abuse. Such a wide variability of estimation is associated with the insufficient quality of the measuring instruments and research procedures themselves.
Study design. The sampling analyzed data on the prevalence of violence among “post-Soviet children”, “children of the 90s” and “children of the 21st century”. The presence and nature of the relationship was checked using methods of mathematical statistics (correlation analysis and analysis of the significance of differences).
Participants. The study sample consisted of 537 people aged 18 to 24 years (M = 20.23, SD = 1.84) living in the Russian Federation. The 2006 sample of respondents included 144 people (25.7% of boys, 74.3% of girls), 2012 - 203 people (36.4% of boys, 63.6% of girls), 2018 - 190 people (35, 7% of boys, 64.3% of girls).
Measurements. International Questionnaire ICAST-R (ICAST - Retrospective) (adapted by E.N. Volkova, O.M. Isaeva).
Results. A comparative analysis of the prevalence of violence among “children of the 21st century”, “post-Soviet children” and “children of the 90s” showed that there is more similarity between these groups than differences in the severity of types, forms of violence and their frequency of occurrence (with the exception of cases of sexual violence , the percentage of cases of which is significantly reduced from the 2006 study to the 2018th year).
Conclusions. A retrospective survey of young people using ICAST - R allows you to assess the prevalence of violence among children, as well as the state of the child protection system from violence and the content of public perceptions regarding child abuse.
The article describes the main results of the study investigating the predictors of the behavioral strategy choice among Russians in an imaginary conflict with a representative of the North Caucasus ethnic groups. The theoretical and methodological basis of the research includes the dual concern model, the refined theory of personal values by S. Schwartz and the concept of intergroup anxiety by W. Stefan and C. Stefan. As the predictors of the behavioral strategy choice in a conflict, following personal values were considered: Openness to change, Conservation, Self-Transcendence and Self-Enhancement. The role of intergroup anxiety was tested as a moderator affecting the link between values and behavior in the conflict. Cultural identity and self-esteem were considered as control variables. The study involved 214 ethnic Russians living in Russia (73 men, 141 women, age M = 31.96, SD = 10.21). Respondents were involved in the study helping by "snowball" method. The following methods were used: Organizational Conflict Inventory by M. Rahim in the modification of J. Oetzel, PVQ-R by S. Schwartz, the intercultural communication apprehension scale by J. Neulep and D. McKrosky, and the certain scales from the MIRIPS questionnaire. The results of the path analysis showed that the choice of the competing is positively related to the values of Self-Enhancement and is negative with the values of Self-Transcendence. The choice of collaborating strategy has a positive relation with the values of Self-Transcendence and Openness to change. The choice of an avoiding strategy is positively related to the values of Conservation and intergroup anxiety. The choice of the accommodating did not reveal a significant influence of values but this strategy is in positive connection with cultural identity and in a negative connection with self-esteem. Intergroup anxiety is a moderator of the relationship between the value of Openness to change and the collaborating strategy. The obtained results can be used in the development of recommendations in the field of intercultural communication and in the settlement of intercultural conflicts.
Objectives. The study of socio-psychological predictors of employees’ readiness for changes (identification with the organization as a whole, identification with the unit, injective and descriptive norms) and the ratio of their contribution to the formation of employees’ readiness for changes.
Background. Due to rapid technological development, the number of necessary changes within organizations is growing. A well-formed employees’ readiness for the upcoming changes is needed for the success of their implementation. It will affect the productivity of work processes.
Study design. The study examined the level of readiness for organizational changes, the level of identification with the organization, with the unit, and subjective norms (injective and descriptive). Regression analysis was used to process the data. Socio-demographic characteristics differences were analyzed using the Mann-Whitney U-test and the Kruskel-Wallis N-test.
Participants. The study sample included the state medical organization employees’ implementing electronic records and medical records (n = 308).
Measurements. To evaluate variables, we used questionnaire “Readiness for Organizational Change” by D. Holt, questionnaire by B. Ashfort, F. Mael “Organizational Identification”, and scales for assessing perceived norms of M. Fishbein and A. Aizen.
Results. It is established that identification with an organization, identification with a unit, an injective and descriptive norm are associated with a readiness to change. The strongest predictor of readiness for organizational change is the injective norm for change, the next most powerful predictor is the descriptive norm for change. A less significant contribution to readiness is identification with the organization as a whole. Identification with the working group (or unit) is associated with readiness to change negatively. The level of readiness for organizational changes among managers is significantly higher than among performers.
Conclusions. Identification with the organization and unit, injective and descriptive norms make a significant contribution to the formation of employee readiness for change. Significant differences were found in the level of readiness for changes depending on the position: managers demonstrate a higher level compared to ordinary employees. The results of the study can be used by managers and management consultants to assess and build readiness for change.
The connection between psychological sovereignty and interpersonal interaction specificity is investigated. The hypothesis assumes that sovereignty is positively connected with harmonious interpersonal relationships. In total, 399 respondents participated in this survey, 102 males, 297 females, Mage=23 years. The following scales were used: The Psychological Sovereignty-2010, Attachment - Separateness scale of Five Factor Questionnaire by A.B.Khromov, The experiences in Close Relationship Scale by M. Wei et al. The two empirical studies were conducted. In accordance with our hypothesis, it is shown that the sovereignty is positively connected with some attachment facets (warmth, trustfulness, respect for others), and negatively - with anxiety and avoidance in close relationships. The discovered connections are stronger in females.
The article presents the results of the development and approbation of the scale of psychological essentialism (belief in invariability of group membership). The results of confirmatory factor analysis conducted on eight different groups (ethnic (Russians / Tajiks / Jews), gender groups (men / women), homosexuals (gay / lesbians) and religious groups (Orthodox / Muslim)) (n = 897), demonstrated the good fit to empirical data. The multi-group confirmatory factor analysis revealed that the different groups measured on the scale, can be compared with each other within a single category. The scale shows good convergent and discriminant validity. On the one hand, psychological essentialism associated with group entitativity, group identification, right-wing authoritarianism, social dominance orientation and justification the social hierarchy; on the other hand there are not correlation between the psychological essentialism and open to experience and attitude to novelty.
The aim of this article is to consider the consolidation of social capital in two Russian state organizations under the context of different generational cohorts, namely, Baby Boomers, Generation X and Y, and the features of their organizational behavior. Consolidation of social capital is based on the integrated semantic area that could include the estimation of organizational culture, employees’ commitment to company goals and values as well as strong organizational identification. Extensively, consolidation of social capital is determined by organizational, generational and subcultural peculiarities of staff. Altogether, 250 employees participated in this study and filled in three questionnaires to estimate organizational culture, commitment and four dimensions of identification. The data collected in two sample groups (90 and 160 people) in St. Petersburg and Petrozavodsk respectively demonstrated the significant differences among generational cohorts both in the organization and between them. The most hardships in the consolidation of social capital undergo generation X whose formative years had been within Perestroika span and strong social changes in Russia. All that is reflected at their level of organizational identification and contradictions while perceiving current and preferred organizational cultures.
In article discusses the impact of self-categorization on the conformal behavior and resistance to it. 61 subjects took part in the experiment. Two hypotheses were tested. 1. Conformity of behavior towards ingroup members higher than with outgroup members. 2. Perception of themselves as a member of the ingroup leads to increase of internal conformity, and perceptions of themselves as outgroup members leads to an increase in external conformity. The results showed that identification with the ingroup leads to sustainable behavior change (internal conformism). Assignment of themselves as outgroup allows the subjects to resist the influence of the group.