The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation and relationships with the environment created within the social sciences, allow to formulate an alternative approach to the study of non-profit marketing organizations. Recommendations for future research are offered.
The development of the rational medicine, based on scientific evidence (evidence based medicine, EBM) in the late 21 century lead to the opening of the Pandora box of doubt in the evidence base of medicine. Paradoxically part of the specialists and the public, who are inconvenient with the critical assessment of the evidence, start to criticize the EBM for the corrupted evidence base. In the real world the only way out from the situation with the weak evidence base is the work to support the free access to the research evidence and hard work to improve the quality of evidence
The heatwave of July-August 2010 with an escort of noticeable air pollution (including smoke from peat fires) greatly affected the lives and health of the metropolis' residents. That is easily confirmed by mortality data and information about daily emergency calls. During this period strong peak may be observed both on general graphs and on particular diagnoses graphs depending on time. In addition, the trend of daily calls (as a function of time) changed significantly. The estimates of the change in trend was fairly stable to the noise in the original data. These moments are close in time to the 2010 Moscow heat.
The article presents for the first time an analysis of the continuous statistical data series on deaths from road accidents in Russia since 1956. The total number of deaths for 1956-2012 exceeded 1.4 million. The increase in mortality from traffic accidents started in the 1970s; since the beginning of the 1990s the lag behind most developed countries has been growing. At 2012 mortality levels about 85-95% of Russia’s deaths from road accidents were excessive compared with the number of deaths that would have occurred at age-specific mortality rates from this cause in selected European countries. Both the current characteristics of the general level of motorization and the main indicators of traffic injuries, such as the number of deaths per 100 thousand persons, per 10 thousand vehicles or per number of kilometers traveled, show that in terms of transport development Russia lags 40-50 years behind Western countries. The article also examines the history of the inclusion of mortality from road accidents in the International Classification of Causes of Death (ICD) and the problems of reflecting this mortality in Russian mortality statistics. Gender-specific features and trends in Russian mortality from traffic accidents are analyzed, as well as the differences in mortality for different categories of road users (drivers, passengers and pedestrians) for the maximum possible time period. International comparisons that allow understanding the extent of Russian backwardness and seeing the long-term unsustainable trends in mortality from road accidents are presented. A conclusion is made concerning the need to expand research into the problems of road safety, indispensable for developing effective programs that enhance safety and for catching up with the many countries ahead of Russia
Any road traffic system is very complicated and can be dangerous to health. Elements of this system include motorized transport vehicles, roads, road users as well as physical, social and economic environment. Countries with high automobilization have long ceased to consider traffic accidents as a pure “chance”; furthermore, efforts aimed at preventing and mitigating negative consequences of traffic accidents are thoroughly designed and structured.
In 1972, William Haddon published his study with incorporated approaches that used to be individually applied to trauma epidemiology and transport engineering. Haddon suggested a model to analyze traffic situations that were dangerous to health. Haddon’s approach allowed to achieve a notable progress in understanding factors related to driver’s behavior, vehicle characteristics and road infrastructure conditions affecting emergence of traffic accidents and severity of consequences for participants. Haddon’s approach turned out to be a useful analytical instrument and became widely used in healthcare.
Despite the improvement in the material aspects of life in Russia in 21 century, the access to the health care for poor people, rural inhabitants and some othe vulnerable groups is still limited
The influence of training load on the cardiovascular system of athletes of all ages and the duration of time. When comparing the athletes who train up to two years increased the size of the right ventricular performance, ejection fraction. Also observed lower values in fractional shortening. For the first 4-5 years of performance of the cardiovascular system of athletes of all ages characterize the economisation of the heart. Characteristics of echocardiographic parameters in athletes with little experience of employment indicates the influence of sports on the cardiovascular system. Noted changes can be described to a certain extent not only morphological changes, but also functional. It is established that the character of cardiac remodeling determined by the level of physical and functional training athletes of all ages and fitness facilities, the state of their health, as well as the intensity of training and competitive pressures.
The main purpose of public health is quality improvement of medical care. Ranking of healthcare organizations is rather effective information and marketing tool for external quality management of medical care. The author reviewed international experience in selecting quality measures of medical care to rank healthcare organizations that could be used as a methodological framework for designing rankings of healthcare organizations in Russia. The aim of the study was to identify methodological basis of international rankings of health care facilities: major indicators and criteria for evaluating quality of medical care. The author analyzed methods for developing rankings of international healthcare organizations through the analysis of international scientific sources and information made public by state organizations working in the area of health management as well as through four expert interviews with experts in health management. The author attempts to structure indicators and criteria for quality evaluation of medical care based on Donabedian’s triad as well as identify definitions, content and balance between clinical and non-clinical indicators.
The paper uses the data of the Russian Longitudinal Monitoring Study to analyze the change in the state of health of the Russian population in the post-Soviet period. Age is regarded as a factor with a potential to influence incidence of chronic disease, disability and self-preservation behavior. The authors stress the importance of such factors of health deterioration as smoking and alcohol consumption.
The paper introduces to results of sociological surveys of heads of insurance companies working under mandatory health insurance system. The surveys were carried out by the National Research University «Higher School of Economics» in 2012 (joint with the Federal Obligatory Medical Insurance Fund) and in 2014. Data analysis shows that a considerable part of these organizations hasn’t already serves only passive middlemen in the allocation of funds. But their impact on planning of medical care volume in the mandatory health insurance system and on improvement of quality of medical care is very modest.