This article focuses on some special aspects of functioning of English denominative verbs formed from proper nouns which are considered by the author to be a kind of incorporation complexes with inherent actant. Their semantic and syntactic valency structure is analysed in comparison with valency structure of incorporation complexes formed from common nouns.
In XXI century politicians need to face the reality of increasing information flow, impact of social networks and reduction of interest in politics between the “millennials”. In this situation politicians begin to look for instruments to make their agenda interesting for broad masses. Political news is told according with the approaches of “infotainment”. And story-telling as a method with so called “migrating plots” as one of its instruments becomes a competitive tactics in political PR-communication. The author of the article analyses the place of migrating plot in the complex of so called “collective unconscious”, described by Carl Gustav Yung, and its role in the process of the establishment of Archetype. In the second part of the article author analyses some motives and causes that are used by current candidates for the presidency in USA, Donald Trump and Hillary Clinton.
The article focuses on functional properties of verbs with incorporated participants. The phenomenon of incorporation is seen as manifestation of the language economy law. A short review of the existing standpoints concerning this phenomenon is given. Functional properties of verbs with incorporated participants are studied from the positions of the semantic theory of valence. The realization of incorporation complexes’ valence is illustrated through the example of the group of verbs with incorporated animate subject.
The article focuses on some views on the notions of valency and actant, major reasons for change of valency of English verbs with incorporated actants and semantic and syntactic valency of verbs with incorporated actants.
The relevance of the article’s subject matter stems from the necessity to analyze and solve practical problems faced by the owners of widely known trademarks in connection with their recognition as well-known in the Russian Federation. Because of a large number of practical issues that trademark owners encounter in the process of recognizing a trademark or designation as wellknown, a deep analysis and proposals for legislative development are required to improve the existing regulatory framework. The purpose of the article is to analyze the legislative provisions, judicial practice and decisions of administrative authorities on the use of consumer surveys to determine the well-known status of a mark or designation, as well as the consumer surveys’ place among the applicant’s material, proving the fame of the claimed trademark or designation. The author concludes that it is necessary to amend the recommendations on conducting a consumer survey on the issue of trademark’s well-known status in the Russian Federation, as well as the prevalence of subjective criteria for evaluating the fame of a mark over the objective ones.