It is widely acknowledged nowadays that in order to effectively respond to environmental challenges, humanity must cultivate cosmopolitan ethical consciousness. An important role, according to this outlook, should be assigned to journalists, who must possess a cosmopolitan sense of responsibility. How can this global responsibility emerge out of the local sense of belonging? To examine, this question, we present the case study of the decision of the Kharkov municipal council to cut down a local recreation forest. The content of local news and the interviews with journalists are presented and analyzed. The study shows that local patriotism appears not to be a decisive factor in forming journalists' sentiments toward the issues of global responsibility. Rather, it is a sense of exclusion from the global community that explains the fact that no news medium under analysis has managed to relate local events to the global problem of deforestation.