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Article

Роль лицензионных договоров в формировании цен

Долгова М. В.

We consider the role of trade marks in business management in the modern market. Analyzed the dynamics of applications for international and national registration of trademarks. Showing preference right holders in entering into licensing agreements, compared to contracts of assignment of rights to trademarks, as well as market trends licenses. The basic methods of pricing of the license agreement is considered. Suggesting improvements to the control of the customs value and the inclusion of the license price.