Роль неоднородного контекста в формировании практик корпоративной социальной ответственности в России .
This paper investigates the diversity of corporate social responsibility (CSR) practices in the
Russian context. The purpose of this paper is to study how a heterogeneous context, com-
monly found in rising economies, shapes the emerging CSR practices of Russian business
organizations. Methodology: an institutional perspective that draws on the contextual multilevel
approach guides our study. In our theoretical framing we assume that organizational fields play
a key role in shaping CSR practices. This is applied to empirical investigation of organizational
CSR practices. To inform our analysis we used desk research and an empirical dataset that
consists of interviews with local business owners and managers representing a wide range of
business organizations operating in Russia. Based on an exploratory qualitative inquiry, we
distinguish between four types of organizational CSR practices co-existing in Russia: global,
crossvergent, authentic and irresponsible. Our findings demonstrate that business organizations
populating one organizational field share homogeneous characteristics of CSR practices. The
distinctions among CSR practices of business organizations belonging to different organiza-
tional fields are explained by the markets where they operate, core stakeholders, response
mechanisms to prevailing institutional pressures and the dominant legacy of CSR.