In the monograph the wide range of questions concerning regularities of forming of value is considered at bank interaction with enterprise customers of different categories (big, medium and small corporate business). The simulation model of investment interaction of bank with subjects of big corporate business within which receive explanations many known phenomena of the value based management theory is developed, and also conditions of emergence of a number of the new are predicted. The great attention is given to development of methods of research of mechanisms of placement/attraction of financial resources among subjects of medium and small corporate business. Possibilities of their use in the applied purposes are discussed, and also at development of a complex of the solving rules subordinating to prototype solutions about expediency of placement/attraction of financial resources among consumers of the business market of banking services for the purpose of forming of cost as bank, and the enterprise customer.
The main purpose of the monograph is to present an innovative assessment tools in the implementation of customer-oriented banking. To do this, in this paper we study the theory of the formation of the valuation of the effectiveness of management of the corporate client in terms of interaction with the investment bank. The theoretical and methodological bases and conceptual modeling unit investment activity aimed at identifying reliable potential borrower from the bank . A new planning tool developed based on the regression analysis of indicators of the bank's cooperation with corporate clients and macroeconomic data. The developed model can serve as an element of the overall management of bank liquidity . Publication addressed a wide range of readers interested in the problems of client banking. Work will be useful for scientific , primarily economic community for students, faculty and graduate students of economic universities and faculties, for those readers who are interested in banking processes aimed at identifying the needs of corporate clients.