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Regular version of the site

Article

Письма верующих как реклама: "всенародная приемная" св. Ксении Петербургской

Антропологический форум. 2008. № 9. С. 154-185.
Кормина Ж. В., Штырков С. А.

The article treats publication of letters of believers to a saint (or a relic) as a contemporary missionary strategy of the Russian Orthodox Church adapted to the reality of the secular post-Soviet society. In the situation of absence of monopoly in the religious market the church makes special efforts to create special platforms for communication with believers. Analysis of letters of believers to Ksenia the Blessed shows that such publications offer an attractive image of the church for «simple people», not only dictating, but also listening to laymen, and outline strategies of "correct", successful communication of simple believers with a religious institution. Publication of letters to Ksenia of Petersburg can be regarded as advertising of Orthodoxy and a concrete orthodox relic. At the same time these letters broadcast an image of a "correct" orthodox and inform of the necessity to address to religious professionals for successful communication with a relic.