The paper develops an approach to health behavior as one determined by market value of human capital. A model is presented in which an individual demand for health is a function of a premium for an individual human capital. The main idea of the paper is tested on the data on consumption of alcohol and drugs. A comparison of various approaches to analysis of health behavior, including that developed in the paper, is presented in terms of their main explanatory variables, key predictions, and implications.
On the basis of the author's methodological scheme "image of the world - a way of life" and the image of the world of models and lifestyle professional, regional and ethno-cultural features of the way of the world and way of life are described. The scheme for following description are offered/
Relationship holistic perception of the world and the system of activities of subject