Факторы и типы потребительского поведения на рынке продовольственных товаров
The aim of the paper is to reveal the main factors affecting the choice of food products, and the analysis of behaviour of food consumers. A standardized survey of adult population was conducted in Moscow and Tumen. The analysis of the database (sample comprises 540 people) allowed to define four types of consumers: conservative, wasteful, impulsive and inconsistent. The obtained results demonstrate that people are able to switch between these types of consumption.