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Article

Факторы и типы потребительского поведения на рынке продовольственных товаров

Экономическая социология. 2008. Т. 9. № 5. С. 68-85.
Немкова Е. В.

The aim of the paper is to reveal the main factors affecting the choice of food products, and the analysis of behaviour of food consumers. A standardized survey of adult population was conducted in Moscow and Tumen. The analysis of the database (sample comprises 540 people) allowed to define four types of consumers: conservative, wasteful, impulsive and inconsistent. The obtained results demonstrate that people are able to switch between these types of consumption.