«Практика» vs. «фрейм»: альтернативные проекты исследования повседневного мира
The main purpose of the article is to codify the theoretical resources of the sociology of everyday life. The author focuses on the two research programmes of the contemporary sociology of everyday world: the frame theory and the practice theory. The author reveals basic conceptualizations of practice-orientated sociology and frame-analysis, their constructive features; analyses their inherent axiomatics and logics, trying to find their theoretical implications for the sociology of everyday life in particular and the sociological theory in the whole. The method of codification used by the author - description, distinguishing constitutive features of the basic conceptualizations, reconstructing the logic and pointing to the theoretical implications - is also the object of critical reflection in this article.