Образ просящего милостыню в московском метро
The article presents the results of the sociological research The analysis of the image of the beggar in the Moscow underground, using the methods of unstructured interview and semantic differential. The author analyses the prerequisites for the emergence and the current state of the poor in Russia. She also proposes some principles of identifying and assessing the images of perceiving beggars based on applying projective methods and the quality approach to the collection of sociological data. As a result of the research, the methodology was tested and Moscow inhabitants' perception images of the beggar were assessed.