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Article

Methodological Approach to Use of Web Content by Small Business

Scientific and Technical Information Processing. 2021. Vol. 48. No. 2. P. 78-86.
Dneprovskaya N., Shevtsova I.

Digitization encourages accumulation of web content, an important resource of economic activity. Despite high level of development of technology of work with web content, the need for significant expenses restricts its use by small businesses. Web content characterized by absence of structure, diversity of sources, and high speed of data flow, is included in the concept of “Big Data”, efficient work with which requires access to financial, computing, and labor resources. The developed and tested methodological approach to use of web content, taking into account capabilities of small business, enables a specialist in any subject area to upload textual information, convert it into a database, and analyze it using widespread or public domain software.