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Article

Как взрослые выбирают обучение: факторы выбора работниками образовательных программ

Тюнин А. М., Мирошников М. С., Ширкова Н. Н., Коршунов И. А.

Based on the survey data of employees and employers of small and medium-sized companies, the factors that influence the choice of educational programs by employees, including among various professional groups, were analyzed.

It was found that the picture of existing skills deficits differs significantly in the light of employers' and employees' opinions: employers note that employees do not develop the necessary professional skills for the enterprise, and employees pay more attention to overcoming the skills deficit necessary for their individual career growth. Employees pay attention to external attributes (convenient schedule, participation of famous teachers and the cost of the program), and employers pay more attention to the content of the educational program itself (its industry recognition, distance learning opportunities, brand of the organization and information about employment of students). Orientation of employers on the content characteristics of the educational program priority is due to the accumulation of specific human capital that meets the needs of a particular company.

The results of the study also showed the priority of informal forms of learning used to eliminate the skills deficit by respondents with higher and secondary vocational education. These learning formats are regarded by employees as the most effective and allow them to compensate for the lack of non-formal learning. It was found that the vast majority of employees prefer to learn at work from more experienced colleagues while receiving certificate for education issued by the University, considered by them as the highest ranking. As follows from the results of the study, the development of specific human capital of an employee may be more motivated when employers take into account their own interests, which are usually associated with the accumulation of general human capital.

The materials of this article can be interesting for specialists of adult education, heads of HR and departments of continuing education at universities, heads of small and medium enterprises to optimize the process of personnel training.