Модель здоровьесберегающего поведения у разных поколений россиян
The main objective of the presented work is to develop a model of health-saving behavior of different generations of Russians. The formation of attitudes towards health is influenced by the individual values of an individual and the factors of subjective economic well-being and intrinsic motivation for maintaining and strengthening health. The respondents were young Russians of the age of 18-25 (574 people); 293 people were the representatives of generations X (born in 1963-1984) and 184 of the respondents were born in 1943-1963. The following methods were used in the study: S. Schwartz’s PVQ-R method , the “Your lifestyle” method  and the “Subjective economic well-being” method . The attitudes of young people toward health are more positive than those of other generations of Russians. The value of "Autonomy: thoughts" is universal for all generations of Russians in the structure of the formation of attitudes towards health. At the same time, the values of individualism play the largest role in the formation of attitudes towards health among the representatives of generation Y, and the traditional values in the baby boomer generation. The factors of subjective economic well-being and intrinsic motivation for maintaining health also influence the formation of attitudes regarding healthy lifestyles, and the social and cognitive aspects of attitudes toward health are more pronounced in the structure of health-saving behavior among representatives of the baby boomer generation.