Гонка за повесткой. Глобальное информационное пространство: дезинтеграция или новая консолидация?
Global economic transformations lead to the fundamental changes in the global informational environment that are driving to the formation of the new understanding of the secifics of the development of the unformational society.
The article aims to single out distinctive features of the theory of integrated communications (IC) and integrated marketing communications (IMC). The author correlates basic theoretical ideas dealing with IC and IMC, differentiates between approaches to conceptualizing these notions according to the discipline attribute, and specifies definition of the integrated communications. Results of the research allow clarifying specifics of allegedly interchangeable notions. Keywords: integrated marketing communications, integrated communications, theory.
The article is devoted to the analysis of the views of journalism students from the Faculty of Journalism, Moscow State University regarding the drawbacks of contemporary Russian journalism. The article includes suggestions on how to increase the level of social responsibility of Russian journalists.
Integrated communications (IC) is insufficiently explored phenomenon. It still has not clear terminological boundaries with integrated marketing communications (IMC). The article aims to trace similarities and differences of IC and IMC definitions over time. The author concludes that «IC» is interdisciplinary concept that historically has been related to PR.
Over the past almost two years, the U.S.-Russia relations have markedly improved. The “reset” of relations proposed by the Barack Obama administration has been a success. The threat of a retreat to a systemic confrontation has almost disappeared. Many of the conflicts between the two countries have been either resolved or, for the most part, reduced to a “smoldering” state. Both Russia and the United States display pragmatism by lowering the importance of persisting conflicts over the benefits of cooperation. For the first time in the post-Soviet period, the U.S. has partially revised its position on Russia-related issues and its interests with regard to Russia for the sake of getting Moscow’s support in matters of interest to Washington. Unlike the previous rounds, the current improvement of the U.S.-Russia relations rests on a more solid foundation – namely, a clear and pragmatic understanding by the parties of their interests and of the importance of constructive mutual relations for their implementation.
The article discusses the features of mobile communication in the student environment in the context of socio-cultural transformations generated by technological progress. In the first part of the article the authors briefly describe the history of mobile communication. Trends in sociohumanitarian research in the 20th-21st centuries with the emergence and widespread use of new electronic means of communication-radio, television, Internet, mobile communication-are also briefly considered. In all cases, four stages of socio-cultural adaptation of information and communication innovations in relationship with young people are mentioned: 1) attempts to understand new media as a means of learning; 2) detection and study of problem areas created by new media in relations with the young generation; 3) development of “counteractions” against arising negative phenomenon at the level of the introduction of legal norms and attempts to organize ethical self-regulation of new branches in the media industry; 4) introduction of aspects of “new literacy” as elements of education in terms of information literacy, media literacy, digital literacy, mobile literacy, etc. The second part of the article presents some data of sociological studies, which clarify the features of the use of mobile communication by Russian students, in particular, using a smartphone. Data from three surveys conducted in 2018 are analyzed the study of the company “Mediascope”, as well as surveys of students from two Moscow universities-GITR and HSE. Surveys have shown that the use of mobile communication among Russian students is close to 100%, and the scale of use of smartphones is much higher than simple mobile phones: according to “Mediascope”, 91.3% of students have smartphones and only 6.9% use mobile phones without access to the Internet. Among the respondents of GITR and HSE, 100% of the students had smartphones. The use of mobile communication by Russian students is characterized by wide functionality the total number of identified functions amounted to more than 20, most of which are related to the Internet. The intensity of inclusion in information and communication processes varies significantly between students who have a smartphone and those who do not. Students who own smartphones are much more active in using the Internet. According to “Mediascope”, the percentage of those who used the Internet, in all the marked functional positions, was higher than among those who used simple mobile phones. The biggest difference is in visiting social media (73.8% vs. 40.6%), listening to and downloading music (48.6% vs. 19.3%), viewing and uploading photos (48.5% vs. 20.1%), watching and downloading videos (42.5% vs. 23.7%), and playing games (24.0% vs. 9.1%). It is concluded that the use of mobile Internet contributes to the further strengthening of the audiovisual component of mass culture.
The article deals with the problems of federal state radio broad-casting on the case of radio stations “Radio Rossii” and “Mayak”, which are the structural units of the all-Russian state television and radio broadcasting company (VGTRK). The accumulated research data allow us to see that radio stations owned by VGTRK over the past 20 years have lost a leading position in Russia. The share of the audience at the national level in the period from 1996 to 2018 decreased from 27% to 5.7% for “Radio Rossii” station, and from 26% to 3.1% for “Mayak” station. And if in 1996, two stations took, respectively, was in the 1st and 2nd place in the rating of the share of the audience, in 2018, "Radio Rossii" station was only in the 6th place and "Mayak" station in the 12th. The main reason for this downfall is the lack of attention to the technical distribution of the signal. In 1996, the population of Russia listened to the radio mainly on wired radio, medium and long wave receivers. In 2018, the vast majority of Russian audience listened to the radio on the FM band, where state-owned stations were represented poorly in comparison with leading commercial stations. Only 12% of the Russian population can receive "Radio Rossii" and "Mayak" stations on wired radio at the moment, however, that the broadcasting on long waves terminated. Loss of the audience accompanied by a weakening of the brand power of radio stations. It is especially evident for "Radio Rossii" station - only 8.3% of respondents have spontaneous knowledge of this radio station in 2018 (data of the "Mediascope" research company). In order to regain the leading position, the state radio stations must ensure a 100% presence in the FM broadcasting at least in large and medium-sized cities, but, first of all, in Moscow. If this is not done in the near future, the audience rates will continue to decline. The loss of audience by federal state radio stations threatens the development of social and political processes in Russia, because state media, including radio stations, ensure the constitutional right of citizens to receive information and access to cultural values, fulfill the statutory functions to cover the activities of state authorities and campaigning for candidates and political parties during election campaigns.
This paper is the first to highlight the special status of media workers who become
election candidates exercising their right to be elected. The aim of the study is
to examine the legal status of creative media workers as candidates in the electoral
process, for which reason the author turns to the RF electoral legislation, analyzes
the existing court practice and the practice of Territorial Electoral Commissions. In
doing this, the author uses general scientific methods of functional and systems
analysis as well as specific scientific methods of analyzing legal information and interviewing.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.