• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Article

COMPARATIVE ANALYSIS OF RUSSIAN AND FOREIGN TERRITORIAL BRANDS

Revista San Gregorio. 2017. No. 20. P. 88-94.
Gabdrakhmanov N., Эйдельман Б. М., Фахрутдинова Л. Р., Горелова Ю. Н., Бунаков О. А.

The article provides a comparative analysis of territorial brands development and promotion both in the Russian Federation and abroad on the level of countries, provinces and cities. The authors consider foreign territorial brands of such states, as Australia and Germany, the Austrian Land Tyrol and the Chinese city of Hong Kong, showing their strengths and opportunities for promoting the respective territorial entities. Russian territorial brands under discussion include Saint Petersburg, Omsk and Kaluga regions, Perm, Ulyanovsk and Kazan.