• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Article

Исследование маркетинговых практик позиционирования музыкальных кафе в крупных городах России

Шушкин М. А., Любчанская Е. А.

The present study analyzes the prospects of the development and positioning practices of one of the fastest growing HoReCa-segments in large cities of Russia.

This study responds to a number of questions:

- Which forms of differentiations from competitors are the most demand among the researched cafes in big cities in Russia?

- What constraints and enabling factors of musical café format are the most important at the present?

- What is the potential in the segment?

- Which differentiation directions for music café are the most popular among customers?

- What marketing practices for these institutions are the most common?