Article
Панорама российских трансмедиа: опыт картирования мультиплатформенных инициатив
Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article discusses the specificity of Russian TS initiatives. The goal of the research is to determine the social and cultural contexts in which TS is adopted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of documents and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media space and above all (3) to analyze examples of transmedia projects in Russia. Since TS is just emerging in Russian media and media studies, the article represents an attempt to map the Russian transmedia landscape.
In this article, we discuss the pragmatic relationship between semiosis and communication in order to characterize transmedia dynamics as a pragmatic offshoot of semiosis in media, a perspective that accounts for the incompleteness of the interpretant in its meditated actions. The theoretical approach is based on the communication perspective of the sign developed by Charles Sanders Peirce and his contemporary commentators, such as Parmentier (1985), Colapietro (1995, 2004), Santaella (1992, 1995, 2003, 2004), and Bergman (2000, 2003, 2007). In addition, transmedia dynamics are explored according to Jenkins (2001, 2006, 2013), Göran (2012), and Jansson (2013). We discuss the notion of media as sign mediation and transmedia dynamics as an improvement of semiosis, based on the pragmatic approach to the latter. Transmedia narratives refer to integrated media experiences that unfold across a variety of platforms, attracting audience engagement and offering new and pertinent content. Moreover, the productive incompleteness of the interpretant is taken as a conceptual parameter for understanding the way in which media consumption regulates habits and delineates the transmedia narrative in the sign process of network associations. In conclusion, we stress how the semiotic operation of representation, associating new signs and collateral experience, without losing the narrative reference (semiotic operation of determination), emerged in transmedia environments.
This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of government policy change. Transmedia campaigns comprise a series of coordinated activities and organized efforts designed to achieve a social, political, or commercial goal by means of multiple media platforms. The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introduce the argument that this kind of multiplatform campaigning can actually produce concrete results in the political sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategies of the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influence policy change. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.
Theoretical and analytical considerations around the development of transmedia projects are evolving, but are still widely open probably because transmedia storytelling is a relatively new subject that does not have yet its own specific methods and methodology of analysis. Moreover, transmedia projects are complex phenomena involving multiple dimensions, such as narrative, cultural context, marketing, business models, and legal framework. Currently, the usual approach gives place to methodologically separate analytical perspectives related to some of these dimensions. This article firstly discusses the elusive concept of transmedia storytelling and later presents analytical considerations outlining relevant aspects that can contribute to perceive the process of developing transmedia projects. The significance of these discussions is to address essential features of the design process behind transmedia projects and contribute to support the analytic needs of transmedia designers and the applied research in the interest of the media industry.
The article considers the Views of L. N. Tolstoy not only as a representative, but also as a accomplisher of the Enlightenment. A comparison of his philosophy with the ideas of Spinoza and Diderot made it possible to clarify some aspects of the transition to the unique Tolstoy’s religious and philosophical doctrine. The comparison of General and specific features of the three philosophers was subjected to a special analysis. Special attention is paid to the way of thinking, the relation to science and the specifics of the worldview by Tolstoy and Diderot. An important aspect is researched the contradiction between the way of thinking and the way of life of the three philosophers.
Tolstoy's transition from rational perception of life to its religious and existential bases is shown. Tolstoy gradually moves away from the idea of a natural man to the idea of a man, who living the commandments of Christ. Starting from the educational worldview, Tolstoy ended by creation of religious and philosophical doctrine, which were relevant for the 20th century.
This important new book offers the first full-length interpretation of the thought of Martin Heidegger with respect to irony. In a radical reading of Heidegger's major works (from Being and Time through the ‘Rector's Address' and the ‘Letter on Humanism' to ‘The Origin of the Work of Art' and the Spiegel interview), Andrew Haas does not claim that Heidegger is simply being ironic. Rather he argues that Heidegger's writings make such an interpretation possible - perhaps even necessary.
Heidegger begins Being and Time with a quote from Plato, a thinker famous for his insistence upon Socratic irony. The Irony of Heidegger takes seriously the apparently curious decision to introduce the threat of irony even as philosophy begins in earnest to raise the question of the meaning of being. Through a detailed and thorough reading of Heidegger's major texts and the fundamental questions they raise, Haas reveals that one of the most important philosophers of the 20th century can be read with as much irony as earnestness. The Irony of Heidegger attempts to show that the essence of this irony lies in uncertainty, and that the entire project of onto-heno-chrono-phenomenology, therefore needs to be called into question.
The article is concerned with the notions of technology in essays of Ernst and Friedrich Georg Jünger. The special problem of the connection between technology and freedom is discussed in the broader context of the criticism of culture and technocracy discussion in the German intellectual history of the first half of the 20th century.