Интеграция социальной коммуникации в дискурсе инноваций
The paper analyzes the basic characteristics of the discourse of innovation in the 21st century . The author reveals the systemic and functional changes due to the transformation of the discourse of classical models of the innovation economy and production. New integrating elements of nonclassical models become active audience and professional communicants, and the Internet. Theoretical positions, presented in the article, allow to form the theoretical and practical concepts and strategies in the field of innovation, which are particularly important for the Russian national innovation system.