This is the first fundamental textbook, that is devoted to the problems of sports marketing and legal regulation. The existing legal sourses are generalized, systematized and commented. Analyzed the practice of legal norms application, areas of improvement fre identified. The experience of sports marketing regulation in foreign countries is commented. For high schools students, graduate students and high schools lecturers of economics, jurisprudence, sports and faculties, researchers, sports marketers, managers and sports agent, legal specialists, athletes and coaches, sports journalists and press attachés, other employees of sports organizations and the relevant governing bodies.