О процедуре кодирования рисуночных данных в социологическом исследовании: на примере изучения представлений о престижной работе
This paper is devoted to the detailed description of pictorial technique and steps of pictorial data coding in the empirical study on social representations of prestigious job. The procedure of interpreting images, specifically the procedure of pictorial sociological data is proposed in addition to the existing in research practice approaches to the pictorial data analysis. This procedure is based on the 6-vector image analysis, and also contains a number of rules and recommendations for working with pictorial data. The study is accompanied by a large number of illustrations and methodological explanations.