The study presented in this article is based on the definition of science as a cultural phenomenon, offered by T.S. Kuhn. This approach enables the treatment of psychology of personality and general personology as an open world of cultural phenomena such as productive ideas and theories, models and scientific facts, methods and practices, interpretations and communications. The genesis and potential of these phenomena can be discovered by the cultural phenomenology of the personality. Using methods of hermeneutics, modelling and building of reflexive practices which are relevant to cultural methodology of personality, the author proposes the idea of the internal dialog I —Оther as a significant intrapersonal condition in developing the self-identity of the I. In understanding self-identity its achievement is emphasized as a path where the trend of the I to preserve itself meets with challenges of unidentification with self and further identification at new levels. A structure is offered for developing dialog oriented towards the multilevel reflective opening of the I in relation to the Other from positions of the I and the internal Other. It is shown that such a dialog can enrich and strengthen the self-identity of the I through harmonization, problematization and synthesis of I-representations obtained from the above positions. The author’s idea has been developed as a continuum: hermeneutical model — theoretical model — reflective model. It addresses the task of studying and actualizing the opportunity to achieve the self-identity of the I in internal dialog.
The purpose of the research is to substantiate the development of integral branch of modern psychology of personality which is defined as personology. The research stresses the need to change dominating analytical approaches to the study of personality for the synthetic approach defined as «science of synthesis». It will reflect multiple ties between different theories and consulting personality models; experience of creating a single semantic space for personality cognition; unity of theoretical, cultural and practical psychology of personality. This triple format of personology is focused on discovery and realization of self-cognition of the personality as well as personality of the personologist being the subject of hermeneutics, theoretical studies and practical activity. The research defines the subject of personology based on positions of synthesis as well as defines the foundation for integration of the personological knowledge, structure of personology, content, method and forms of interaction between cultural, fundamental and consulting psychology.
The conceptualization of the philosophy of the text requires a preliminary idea about the ways of the textual presentation of philosophy as such. At the same time, philosophical views per se are difficult to classify and systematize — at best, they are arranged by eras and cultural-ethnic factors. In this regard, it seems fruitful and justified not to build various rationalistic constructions but to take an open look at the very existence of philosophizing. From such perspectives, philosophy appears not so much a single, monolithic, and strictly ordered system as a ‘system of systems’ that are interrelated, interconnected, and reminiscent of Ludwig Wittgenstein's ‘family of language games’. Philosophy is a universal, ultimate understanding of the world, society, human beings, and their self-determination in this reality. In this interpretation, being in itself appears as a text. Philosophizing as such is realized in various forms of textualization, which are the focus of this article. Verbal textualization (single words, paremia, aphoristics, parables, detailed plots, hermeneutic interpretations, conceptual systems) does not exclude visual, activity-driven textualizations and their mutual translations. Philosophy is capable of taking on diverse, dissimilar forms. It is as diversified as the paths of human self-determination, self-awareness, self-explanation, and self-justification. Therefore, the claims to exclusiveness and validity of any one way to textualize philosophizing do not seem justified.
The study is devoted to the hermeneutics of the series, as the most important component of modern cultural industries and media production in the framework of their philosophical, sociological and cultural-political analysis and interpretation. The research material was more than 60 series and more than 80 thematically related films. Series are considered as analytical models of various conditions: power, society, future, everyday life, apocalypse, metaphysics, politics, war, sex, madness, etc. The book will be interesting to everyone who deals with the phenomenon of mass culture and mass consciousness in the 21st century.