ПЕРСПЕКТИВЫ ПАТРИОТИЧЕСКОГО МАРКЕТИНГА В РЕГИОНАХ РОССИИ
Consumer ethnocentrism is a special field in marketing literature that emerged from the theoretical and empirical attempts to identify the effects associated with a specific perception of domestic products by consumers. As it was demonstrated in several studies, the patriotic economic behavior of consumers can be observed under certain socio-economic and cultural conditions. This behavior has a positive effect on the assessment of quality, perceived value and willingness to buy domestic products and a negative impact on the consumption of foreign goods. However, understanding the possible marketing effects of consumer ethnocentrism is significantly limited due to the lack of relevant research experience at the regional rather than national level - both in the international and Russian practice. In this paper, a comprehensive analysis of the results of previous studies is conducted in order to provide theoretical support for existence of consumer patriotism at the regional level in Russia. The obtained results can serve a basis for hypotheses development of further empirical research.
Despite efforts to curb tobacco use, global tobacco addiction remains as strong as ever. Smoking rates are declining very slowly in advanced countries, and they are increasing in the developing world. Yet, researchers still do not fully understand what drives smoking decisions. Life-Course Smoking Behavior presents smoking trajectories of different generations of women and men from ten of the world's most visible countries, with nation-specific representative samples spanning more than eighty years of recent history. To inspire hypotheses on the determinants of smoking behavior, the authors place these data in economic, political, social, and cultural contexts, which differ greatly both across countries at a particular time and over time in a given country. Though significant research has been conducted on smoking statistics and tobacco control policies, most descriptions of smoking behavior rely on cross-sectional "snapshot" data that do not track individuals' habits throughout their lifespan. Lillard and Christopoulou's work is a unique and necessary text in its comparative life-course approach, making it a long overdue complement to the existing literature.https://global.oup.com/academic/product/life-course-smoking-behavior-9780199389100?q=life-course%20smoking%20behavior&lang=en&cc=ru#
In the present paper we have hypothesized an explanation for the fact that the evaluation
of the social impact of law is modeled predominantly by the economic efficiency concept.
Considering the early stages of the concept’s development, we try to make it more
intelligible to the European lawyers.
The author was made the system analysis offeatures of purchases at level of subjects of the Russian Federation and municipal unions.
In this paper, we consider two types of preferences from preference logic and propose their interpretation in terms of formal concept analysis. We are concerned only with preferences between sets of attributes, or, viewed logically, between conjunctions of atomic formulas. We provide inference systems for the two types of preferences and study their relation to implications.
A monograph about Ikkyu Sojun (1394-1481), Japanese Zen monk, poet, artist, calligrapher and the embodiment of cultural and spiritual life of his time, Muromachi epoch.
This chapter gives an overview of the evolution of explanatory models of the fundamentals of human motivation throughout the last century: from the concepts of instinct and drive to basic needs, and from the lists of biologically rooted needs to the discovery of non-biological, social, and existential imperatives to human behavior. The integrative model, proposed by the author, distinguishes three qualitatively different levels of individual-world relationships: the biological existence, the social existence, and the personal existence. Objective meta-necessities inherent in each level (including the actualization of potentialities and relating to the environment; social belongingness and integration; self-determination and autonomous choice) underlie special needs relevant to this particular level.
Many efforts have been done in developing the national innovation system (NIS) concept. However, there are the limitations, which do not allow to make it operable and effective in practice. This investigation attempts to eliminate some limitations of the approach. The NIS is presented as three interrelated macro blocs: business environment, environment producing new knowledge and knowledge transfer mechanism. The principles of performance and effi-ciency measuring of NIS are proposed. The system structure-object and functional approaches to NIS performance and efficiency are applied. The former is used for decomposition of NIS objects of high aggregation level. The latter is available for analysis of NIS efficiency and its factors. The methods allow to estimate the NIS component by component and identify the cause-effect chains of factors impacts on its elements. The key policy tools tailored to liqui-date and mitigate market failure and NIS dysfunctions are proposed. Keywords: innovation activity, structure-object decomposition, functional analysis, effi-ciency, factors, innovation policy, stages of development
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management