Краудсорсинг как инструмент воздействия на корпоративную культуру
The notions of crowdsourcing and reputation are compared. It is shown that crowdsourcing may be a significant factor influencing reputation formation of various social players; in strategic perspective it allows to build a new model of social interaction.
In this overview, I examine the history of the term “crowdfunding” and analyze different theoretical approaches to its definition. Primarily as a business tactic. Many crowdfunding projects are related to multimedia: music, video-games, book publishing and so on. Besides, it is an element of alternative economic processes, which was mentioned in the work of Manuel Castells – sponsors organize their community within one platform so as to facilitate the creation of a product or service that they desire. As many Russian researchers note most sponsors of crowdfunding projects have a motivation that transcends the purely material, which is lost when examining the phenomenon of crowdfunding as a simple exchange of money for goods and services. I highlight the advantages of the latter approach and propose a definition which unites different points of view. I categorize leading Western crowdfunding platforms (Kickstarter and IndieGoGo), list preeminent specialized platforms, perform an in-depth analysis of the largest Russian crowdfunding services (Planeta.ru and Boomstarter). Besides I examine the website Sbor-nik, which is used to crowdfund the publishing of books, as an example of a specialized platform . Statistics regarding the number of projects launched, active users and funds collected are presented for each platform. The non-material motivation of users is paid particular attention – I present examples of social and charity projects that were present of the abovementioned platforms, as well as cases where users actually refused material rewards or chose non-material ones. I highlight the socio-cultural preferences of backers and sponsors on various platforms. After all, I attempt to define crowdfunding as a societal and cultural phenomenon, and analyze the particularities of crowdfunding in Russia. I argue that crowdfunding is being considered by the people who patronize various services as a supplementary method of funding important projects in areas, where the failures of social and cultural policies of the state fail.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management