The book is aimed at B1-B2 English language learners majoring in the fields of management and economics (marketing, management, enterprise management, logistics, human resource management). It includes nine chapters covering the areas relevant for building language competencies of a contemporary manager: leadership, team management, freelancing, customer care, marketing and entering new markets, advertising and branding, international cooperation. Each chapter contains active vocabulary sections, exercises for individual and group work aimed at developing professional and language skills of learners.
The book is relevant as it provides the integrated approach to buidling professional and language skills of a manager through role plays, presentations, case studies. The tasks enable learners to develop autonomy and critical thinking skills.
n a study of employed adult business people, comparisons of preferred leader behaviour prototypes (as defined by the Leader Behaviour Description Questionnaire XII) were carried out between Iceland, a culturally homogeneous nation, and Lithuania a culturally non-homogenous nation. The main aim of the study was to determine whether cultural homogeneity is a good indicator of uniform views of followers’ towards preferred leader behaviour. Furthermore, the study aimed at contributing to leadership theory and research by providing empirical data from two under-researched countries. The third aim of the study was to provide expat managers working in Iceland or/and Lithuania insights into more effective leader behaviour in these countries. Results of the empirical research indicate that followers’ attitudes towards preferred leaderships are different, with respondents from Iceland having very uniform views, while those from Lithuania have very diverse views when evaluating leader behaviour preferences. This can be due to the relative homogeneity of national cultures. Overall comparison of the two countries indicates that Iceland and Lithuania differ significantly in 7 out of 12 preferred leader behaviour dimensions, which confirm culture specific attitudes towards desired leader behaviour and hence is coherent with cross-cultural leadership literature. Managerial implications of these differences are discussed in length, which can serve as guidelines for expat managers of both countries in increasing business transactions between Iceland and Lithuania.
In today's world leadership is one of the most interesting phenomena of social life. Everyone is positioning itself as a leader or (control ), or as a slave . Especially clearly expressed by the youth , as this is the age is finally formed the character and temperament of a person that influence the manifestation of his leadership qualities. The importance and relevance of the study of leadership is due to the capabilities of its influence on personality development and the formation of an active life position assumes optimal involvement in collective leadership and execution functions. Phenomenon of leadership is also important for such municipal structures as higher education institutions. Dwell on the Higher School of Economics - Nizhny Novgorod - the university , with a strong personality , with a set of features that define its uniqueness. University has positioned itself as a leader among the socio - economic trends in education , being the only one in this area by the National Research University. From March to October 2012 the study was conducted , the number of respondents - 302 people . Objective: to determine whether the youth HSE - Nizhny Novgorod human identity as the leader of reality. Research objectives: • identify the gender , age aspects of leadership ; • analyze the interaction of men and women in the groups ; • consider the impact of the physical location of a person , tone and volume of his voice on the manifestation of leadership skills and abilities. The object of the study were students and applicants enrolled in the center of preliminary training , HSE - Nizhny Novgorod in age from 18 to 23 years, subject - the difference between self-identity and opinion leader group.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management