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Regular version of the site

Article

Specificity of Web User Interface (WUI) Organization in Different Cultures

Translator: D. A. Aldunin.

Nowadays, the Internet has become the main  medium of information exchange. It affects such areas as  business, entertainment, advertising, e-education, mass  media, various communities of interest and so on. Very often,  such e-resources involve multicultural audience. There are  different approaches to creation of ergonomic user interface  design in different cultures, though. This particular paper is  devoted to analysis of differentiation of those approaches  and is also aimed at working out a list of recommendations  on the ways to improve ergonomic user interface design of  e-resources for multicultural audience.