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Article

Особенности социального маркетинга на примере музейного комплекса

The work clarifies the definition of social marketing, based on its distinctive features from base (traditional) marketing conception. Social marketing and the effectiveness of its application is considered on the museum complex example. Summing up the conducted observations and the results of the comparative analysis of existing discussions in the sphere of allocation of marketing direction, the author indicate by her own view the fundamental directions to promote effective management and museum services promotion