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Article

Specificity of Web User Interface (WUI) Organization in Different Cultures

World Journal of Computer Application and Technology. 2013. Vol. 1. No. 3. P. 59-66.
Taratuhina Y., Aldunin D.

Nowadays, the Internet has become the main medium of information exchange. It affects such areas as business, entertainment, advertising, e-education, mass media, various communities of interest and so on. Very often, such e-resources involve multicultural audience. There are different approaches to creation of ergonomic user interface design in different cultures, though. This particular paper is devoted to analysis of differentiation of those approaches and is also aimed at working out a list of recommendations on the ways to improve ergonomic user interface design of e-resources for multicultural audience.