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Книга
Polishchuk L., Firsov E. Y. M.: 2007.

Cause-related marketing is a business strategy where firms bundle their products and brands with contributions to designated charities. The double appeal of this strategy is that it responds to societal pressure for “corporate social responsibility” and at the same time could prove commercially profitable. The paper inquires into the origins and incidence of economic gains of cause-related marketing. It identifies two sources of its profitability – first, corporations utilize their advantages over households in covering transaction costs of philanthropy, and second, can exploit cause-related marketing as a price-discrimination tool. Cause-related marketing channels to charity significant resources that would not be available otherwise due to high transaction costs of individual donations. It thus contributes to social welfare and, at the same time, to the bottom-line of practicing firms. This explains the observed rapid proliferation of this strategy against the overall stagnation and even decline of corporate philanthropy.

Добавлено: 3 января 2009
Книга
Obydenkova A., Libman A. L.; NY: Routledge, 2015.

In recent decades, the regions of Russia have taken different paths of regime transition. Despite the consolidation of an autocratic regime at national level and the centralization steered by Vladimir Putin’s government, the variation across sub-national regimes persists. Using an innovative theoretical framework, this book explores both causes and consequences of democratization in the regions of Russia. It is the first study in the field to systematically integrate structural and agency approaches in order to account for economic, social, historical and international causes of democratization and to trace its consequences. By focusing on the challenging and under-studied topic of sub-national regimes, the book provides a unique perspective on regime transition and the new theoretical framework contributes to a better understanding of democratization world-wide. The book will be of key interest to scholars and students of democratization, sub-national regimes, East European politics, comparative politics, post-communism, and international relations.

Добавлено: 18 октября 2017
Книга
Obydenkova A., Libman A. Routledge, 2015.

In recent decades, the regions of Russia have taken different paths of regime transition. Despite the consolidation of an autocratic regime at national level and the centralization steered by Vladimir Putin’s government, the variation across sub-national regimes persists. Using an innovative theoretical framework, this book explores both causes and consequences of democratization in the regions of Russia. It is the first study in the field to systematically integrate structural and agency approaches in order to account for economic, social, historical and international causes of democratization and to trace its consequences. By focusing on the challenging and under-studied topic of sub-national regimes, the book provides a unique perspective on regime transition and the new theoretical framework contributes to a better understanding of democratization world-wide. The book will be of key interest to scholars and students of democratization, sub-national regimes, East European politics, comparative politics, post-communism, and international relations.

Добавлено: 19 октября 2015
Книга
Под науч. редакцией: D. I. Ignatov, S. Kuznetsov, J. Poelmans. Iss. 757. M.: Higher School of Economics Publishing House, 2011.

Concept discovery is a Knowledge Discovery in Databases (KDD) research field that uses human-centered techniques such as Formal Concept Analysis (FCA), Biclustering, Triclustering, Conceptual Graphs etc. for gaining insight into the underlying conceptual structure of the data. Traditional machine learning techniques are mainly focusing on structured data whereas most data available resides in unstructured, often textual, form. Compared to traditional data mining techniques, human-centered instruments actively engage the domain expert in the discovery process. This volume contains the contributions to CDUD 2011, the International Workshop on Concept Discovery in Unstructured Data (CDUD) held in Moscow. The main goal of this workshop was to provide a forum for researchers and developers of data mining instruments working on issues with analyzing unstructured data. We are proud that we could welcome 13 valuable contributions to this volume. The majority of the accepted papers described innovative research on data discovery in unstructured texts. Authors worked on issues such as transforming unstructured into structured information by amongst others extracting keywords and opinion words from texts with Natural Language Processing methods. Multiple authors who participated in the workshop used methods from the conceptual structures field including Formal Concept Analysis and Conceptual Graphs. Applications include but are not limited to text mining police reports, sociological definitions, movie reviews, etc.

Добавлено: 3 декабря 2012
Книга
Под науч. редакцией: S. Kuznetsov, D. I. Ignatov, J. Poelmans. Leuven: Katholieke Universiteit Leuven, 2012.
Добавлено: 10 марта 2013
Книга
CEUR Workshop Proceedings, 2016.
Добавлено: 5 октября 2017
Книга
Davidson A. B. Pretoria: Book House, 2003.
Добавлено: 6 сентября 2010
Книга
М.: РИПО ИГУМО и ИТ, 2012.

В сборник включены материалы международной научно-практической конференции, посвященной культурному наследию и его освещению в лучших педагогических проектах, проблемам межкультурной коммуникации, языка профессионального общения и методике преподавания иностранных языков в школе и вузе.

Добавлено: 28 сентября 2012
Книга
Lagutaeva D., Grigoriev A., Tretyak O. Madrid: 2018.
Добавлено: 16 сентября 2018
Книга
Vol. 2135 : Third Conference on Software Engineering and Information Management (SEIM-2018) (full papers). 2018.
Добавлено: 13 февраля 2019
Книга
Под редакцией: N. Aseeva, E. Babkin, O. Kozyrev. Vol. 963: Emerging Topics in Business Informatics Research 2012. Nizhny Novgorod: Higher School of Economics in Nizhny Novgorod, 2012.

This book constitutes a collection of selected contributions from the 11th International Conference on Perspectives in Business Informatics Research, BIR 2012, held in Nizhny Novgorod, Russia, in September 2012.

The 15 papers presented in this volume were carefully reviewed and selected from 36 submissions. They have been organized in topical sections on: knowledge management and the Semantic Web; business and information systems development; business, people, and systems interoperability; and business intelligence.

Добавлено: 18 ноября 2013
Книга
Под науч. редакцией: R. Missaoui, S. Kuznetsov, S. Obiedkov. Iss. 1534: SNAFCA 2015 Social Network Analysis using Formal Concept Analysis. Malaga: CEUR Workshop Proceedings, 2015.

Social network analysis (SNA) is a multidisciplinary research area that has attracted many researchers from different disciplines such as Physics, Mathematics, Sociology, Biology and Computer Science, and has been studied according to different approaches and techniques. A social network is a dynamic structure (generally represented as a graph) of a set of entities/actors (nodes) together with links (edges) between them. The explosive growth of online social media has provided users with the opportunity to create and share digital content on a range hardly imaginable a few years ago. Indeed, massive participation has transformed online social networks into cores of social activity and a critical information vehicle. This is reflected by the number of news, opinions, and reviews that are constantly posted and discussed on these networks. The size and diversity of user generated content create an opportunity for identifying central and influential players, behavioral trends and user communities.

Добавлено: 19 октября 2015
Книга
Под науч. редакцией: A. Althonayan, T. Belkina, V. Mkhitaryan et al. Vol. 2018. Aachen: CEUR-WS, 2017.
Добавлено: 13 декабря 2017
Книга
Под науч. редакцией: T. A. Belkina, S. Islyaev, V. Mkhitarian et al. Vol. 1726. Aachen: CEUR-WS, 2016.

This volume contains the papers presented at CMDM 2016: The Workshop on Computer Modelling in Decision Making held on November 10{11, 2016 in Sara- tov. The CMDM 2016 workshop brings together researchers, postgraduate stu- dents and academics interested in computer and mathematical modelling in de- cision making in di erent areas. The CMDM 2016 workshop's main topic is computer and mathematical modelling in decision making in nance, insurance, banking, economic forecasting, investment and nancial analysis. The workshop takes place in Saratov State University (Saratov, Russia) on the 10th and 11th of November 2016 and is co-organized with the Central Bank of the Russian Fed- eration and the Department of Statistics and Data Analysis of Higher School of Economics (Moscow, Russia). The workshop is co-located with the V International Youth Research and Practice Conference on Mathematical and Computer Modelling in Economics, Insurance and Risk Management, Saratov, Russia, November 10{11, 2016. Fifteen papers were submitted and ten papers were accepted for presentation at the workshop after a careful peer reviewing process with discussions among reviewers and members of the program committee. Each paper was reviewed by at least two reviewers or members of the program committee. We would like to thank all reviewers for their helpful e orts. The CMDM 2016 workshop has been nancially supported by the Russian Fund for Basic Research (grant 16-31-10296). The EasyChair system has been used to manage the submissions, reviewing, and proceedings production and we would like to express our gratitude to the sta of EasyChair system for support.

Добавлено: 22 февраля 2017
Книга
Емельянова Н. А., Воронина Е. А. Н. Новгород: Издательство Нижегородского государственного университета им. Н.И. Лобачевского, 2019.

Учебное пособие предназначено для студентов высших учебных заведений, обучающихся по экономическим специальностям (менеджмент, маркетинг, управление предприятием, логистика, управление человеческими ресурсами) и имеющих уровень владения английским языком В1-В2. Пособие состоит из 9 разделов, в структуре которых представлены информационные и публицистические материалы по актуальным вопросам, связанным с развитием иноязычной компетенции современного специалиста в области управления: развитие лидерских качеств, организация работы коллектива, независимое предпринимательство, работа с клиентами, освоение новых рынков, принципы маркетинга, построения бренда и рекламной кампании, работа с зарубежными партнерами. Кроме того, каждый раздел содержит список активной лексики, разнообразные задания для развития и закрепления языковых и профессиональных компетенций в рамках индивидуальной и групповой работы в аудитории и за ее пределами.

Актуальность данного пособия заключается в интегрированном подходе к формированию языковых и профессиональных навыков менед;ера с помощью ролевых игр, презентаций, решения проблемных ситуаций. Задания способствуют развитию автономности студентов и навыков критического мышления.

Добавлено: 13 января 2020
Книга
Kosova L., Clark T. L.: Praeger, 2003.
Добавлено: 7 мая 2010
Книга
Под науч. редакцией: А. В. Лебсак-Клейманс. 2000.
Добавлено: 22 августа 2018
Книга
Safonov G., Bai X., Begashaw B. et al. Institute of Advanced Sustainability Studies (IASS), 2019.
Добавлено: 20 декабря 2019
Книга
Под науч. редакцией: N. Lebedeva, R. Dimitrova, J. W. Berry. Switzerland: Springer, 2018.

В монографии рассматриваются исследования изменения ценностей и идентичностей на пост-коммунистическом пространстве. 

Добавлено: 10 октября 2017