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Статья

Modern Media Advertising: Effective Directions of Influence in Business and Political Communication

Man in India. 2017. No. 97 (14) . P. 207-215.
Repina, E.A.,, Zheltukhina, M., Biryukova, E., Gerasimova, S., Klyoster, A., Komleva, L.

The relevance of the study is conditioned by the objective necessity to form universal media advertising case of influence on the addressee. The aim of the study is to identify effective directions of influence of modern media in business and political advertising communication. As material of the research advertising media texts in business and political communication of the 21st century act. The methods of the study contain a comparative discourse and semantic analyses of contents and means of influence in business and political media advertising texts. The ways of analysis are useful for development of communication theory, linguapragmatics, psycho- and sociolinguistics, cultural linguistics, media, business and political linguistics, comparative linguistics. In the article, the most effective directions of influence in business and political advertising communication are considered. There are the main revealed directions of media advertising influence in business and political spheres on phonologic (orthoepic deformations, phonosemanticity), morphological (morphological deformations), lexical (semantic heterogeneity, alogism, lexical and phraseological contaminations and deformations), stylistic (stylistic deformations), syntactic (grammatical deformations and contaminations), psychological levels (psychological deformations, neuromental deformations).