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Статья

The roles of rarity and organization of stimulus material in divergent thinking

Thinking Skills and Creativity. 2016. Vol. 22. P. 14-21.
Yagolkovskiy S. R., Kharkhurin A.

The study examines the effects of singularity (rare, common) and organization (discrete, concurrent) of stimulating material on divergent thinking. Divergent thinking was assessed by the Unusual Uses test, in which participants had to generate as many uses as possible for a wooden ruler. Participants were primed with either rare or common ideas which were presented either in three sets or simultaneously in one set. We found a significant effect of singularity on originality. Participants primed with rare stimuli significantly outperformed their counterparts primed with common stimuli on originality. We also found a significant effect of organization on fluency. Participants primed with discrete stimulus set significantly outperformed their counterparts primed with concurrent stimulus set on fluency. Finally, we found marginally significant interactive effect of singularity and organization on fluency and originality. Participants who were primed with rare stimuli in discrete sets tended to obtain higher fluency and originality scores than participants in other groups.