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Статья

An improved optimization algorithm of ads’ allocation in sponsored search and the results of experiments

Automation and Remote Control. 2015. Vol. 76. No. 7. P. 1315-1325.
Sorokina A. N., Chervonenkis A.

This paper describes a modified version of an algorithm suggested earlier by the authors for optimizing of ads allocation in sponsored search on the main page of search results in response to user search queries to a web search engine. It is demonstrated that the modification of the algorithm reduces appreciably the searching procedure and the algorithm complexity. And finally, the new algorithm undergoes experimental testing on real data sets provided by Yandex. © 2015, Pleiades Publishing, Ltd.