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A Method for Audience Extending in Programmatic Advertising by Using Parsimonious Generalization of User Segments
P. 837-841.
We propose a novel method for efficient target audience augmentation in programmatic digital advertising. This method utilizes a novel ParGenFS algorithm for most adequate generalization in taxonomies which was developed by the authors in a joint work. The ParGenFS extends user segments by parsimoniously lifting them off-line as a fuzzy set over IAB content taxonomy into a higher rank ‘head subject’. This algorithm was initially intended as an intelligent information retrieval tool. Here it is applied to a very different task of targeted advertisement as an effective tool for augmenting audiences.
Publication based on the results of:
International Academy, Research, and Industry Association (IARIA), 2019
Added: June 4, 2019
Frolov D., Mirkin B., Nascimento S. et al., , in : Optimization of Complex Systems: Theory, Models, Algorithms and Applications. : Switzerland : Springer Publishing Company, 2020. P. 779-789.
This paper presents a relatively rare case of an optimization problem in data analysis to admit a globally optimal solution by a recursive algorithm. We are concerned with finding a most specific generalization of a fuzzy set of topics assigned to leaves of domain taxonomy represented by a rooted tree. The idea is to “lift” ...
Added: June 25, 2019
Frolov D., Nascimento S., Fenner T. et al., Information Sciences 2020 Vol. 512 P. 595-615
This paper proposes a novel method, referred to as ParGenFS, for finding a most specific generalization of a query set represented by a fuzzy set of topics assigned to leaves of the rooted tree of a taxonomy. The query set is generalized by “lifting” it to one or more “head subjects” in the higher ranks ...
Added: October 9, 2019
Kirill Rozhkov, / Высшая школа экономики. Series MAN "Management". 2013. No. 15.
This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004) and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyze their limitations and show why their re-examining can support competition analysis, ...
Added: March 17, 2014
Cham : Springer, 2019
The series Lecture Notes in Computer Science (LNCS), including its subseries Lecture Notes in Artificial Intelligence (LNAI) and Lecture Notes in Bioinformatics (LNBI), has established itself as a medium for the publication of new developments in computer science and information technology research and teaching - quickly, informally, and at a high level.
The two-volume set LNCS ...
Added: June 3, 2019
Zhirayr Hayrapetyan, Nascimento S., Trevor F. et al., , in : Information Systems and Technologies: WorldCIST 2022, Volume 2. Issue 469.: Springer, 2022. P. 141-147.
We define a most specific generalization of a fuzzy set of topics assigned to leaves of the rooted tree of a domain taxonomy. This generalization lifts the set to its “head subject” node in the higher ranks of the taxonomy tree. The head subject is supposed to “tightly” cover the query set, possibly involving some ...
Added: November 18, 2022
Buyanova M., Право и государство: теория и практика 2012 № 8 С. 6-10
On the basis of general provisions of state and law theory analyzes the scientific judgments about allocation principles within individual institutions and sub-institutions social security law. The article elaborates on the basic principles of social care Institute of contemporary Russia's social security law. ...
Added: December 2, 2012
Rozhkov K. L., Khomutskii K., Handel Wewnętrzny 2018 Vol. 2 No. 4 P. 238-249
This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004) and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyze their limitations and show why their re-examining can support competition analysis, ...
Added: October 13, 2018
Springer, 2019
We define a most specific generalization of a fuzzy set of
topics assigned to leaves of the rooted tree of a domain taxonomy. This
generalization lifts the set to its “head subject” node in the higher ranks
of the taxonomy tree. The head subject is supposed to “tightly” cover
the query set, possibly bringing in some errors referred to ...
Added: December 7, 2019
Nersisyan S., Zhiyanov A., Еngibaryan N. et al., Frontiers in Genetics 2022 Vol. 13 Article 1070528
A widely used procedure for selecting significant miRNA-mRNA or isomiR-mRNA pairs out of predicted interactions involves calculating the correlation between expression levels of miRNAs/isomiRs and mRNAs in a series of samples. In this manuscript, we aimed to assess the validity of this procedure by comparing isomiR-mRNA correlation profiles in sets of sequence-based predicted target mRNAs ...
Added: December 1, 2022
Rocheva A., Varshaver E., Ivanova N., , in : Migration Research in a Digitized World. : Springer, 2022. P. 35-57.
Choosing a methodology for migrant surveys usually is a complicated issue for a number of reasons, including the lack of information about sampling frames, and migrants’ status as a hard-to-reach population. The spread of social media usage among migrants has led researchers to look at the potential that Social Networking Sites (SNS) have for migration ...
Added: November 10, 2022
Panteleeva E., В кн. : Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры. : М. : Юрайт, 2018. Гл. 6. С. 117-147.
Перед вами — первый российский учебник по дисциплине «Маркетинг-менеджмент». В нем раскрываются основы маркетинга в XXI в., клиентоориентированность, брендинг и другие темы, знание которых будет полезно как студентам (бакалаврам и магистрам), так и практикующим менеджерам и маркетологам. Вы познакомитесь с особенностями интернет-маркетинга, отношений со стейкхолдерами и создания идей для новых продуктов и услуг. ...
Added: September 29, 2020
Oyner O. K., В кн. : Маркетинг: учебник по направлению подготовки 080200.62 «Менеджмент». Уровень подготовки «Бакалавр». : М. : ГЭОТАР-Медиа, 2012. Гл. 5. С. 179-212.
В главе рессмотрены сущность и концепция STP: сегментирование, выбор целевого рынка и позиционирование товара. ...
Added: March 22, 2014
Frolov D., Mirkin B., Nascimento S. et al., , in : CONTENT 2019, The Eleventh International Conference on Creative Content Technologies. : International Academy, Research, and Industry Association (IARIA), 2019. P. 20-25.
We define a most specific generalization of a fuzzy set of topics assigned to leaves of the rooted tree of a domain taxonomy. This generalization lifts the set to its 'head subject' in the higher ranks of the taxonomy tree. The head subject is supposed to 'tightly' cover the query set, possibly bringing in some ...
Added: June 4, 2019
Mirkin B., Frolov D., Vlasov A. et al., , in : Intelligent Data Engineering and Automated Learning – IDEAL 2020/ 21st International Conference, Guimaraes, Portugal, November 4–6, 2020, Proceedings, Part II. Vol. 12490: Lecture Notes in Computer Science.: Cham : Springer, 2020. P. 423-433.
We define and find a most specific generalization of a fuzzy set of topics assigned to leaves of the rooted tree of a taxonomy. This generalization lifts the set to a “head subject” in the higher ranks of the taxonomy, that is supposed to “tightly” cover the query set, possibly bringing in some errors, both ...
Added: November 13, 2020
Mirkin B., Frolov D., Vlasov A. et al., , in : WIMS 2020: Proceedings of the 10th International Conference on Web Intelligence, Mining and Semantics. : Association for Computing Machinery (ACM), 2020. P. 184-189.
We define and find a most specific generalization of a fuzzy set of topics assigned to leaves of the rooted tree of a taxonomy. This generalization lifts the set to a “head subject” in the higher ranks of the taxonomy, that is supposed to “tightly” cover the query set, possibly bringing in some errors, both ...
Added: August 28, 2020